Marketing

A marketing degree prepares you for advanced roles in a range of industries, from banking and finance, to entertainment, sports, fashion, music, and more. By developing your abilities to reach consumers and drive results, a bachelor's in marketing degree from HTC will give you a distinct advantage upon graduation. This program helps you gain a broad-based business background with an emphasis on real-world marketing applications.

Essential subjects are covered, including advertising, public relations, market research, and identifying consumer market behavior. You will learn to implement effective marketing strategies that play a direct role in business decision-making. Use your degree to become a market research analyst, advertising manager, brand manager, social media marketer, and more.

Program Chair

Paul Pinkus
Paul Pinkus, CPA
In today’s continuously evolving world of commerce, new products and services are launched daily with winners and losers. Often the difference hinges on effective marketing and our students learn to make a difference.

A minimum of 120 semester hours (or credits) is required for all students who graduate from Hebrew Theological College with a Bachelor of Arts Degree. Included in those semester hours are Judaic Studies core requirement, liberal arts / general education core requirements, and courses required for your major.

Advanced Hebrew Studies (AHS) Core – 36 credits

Requirement Credits
TALH - Talmud* 16
BIBH - Bible 6
HISH - History 6
PHIH 127/128 - Philosophy 2
HEBH - Hebrew** 6

*Flex Program students are exempt from this requirement
**You can test out of this requirement

Liberal Arts & Sciences (LAS) Core – 19 credits

Requirement Credits
ENGH 111 and ENGH 211 - Composition 6
ENGH 275 or ENGH 203 - Literature 3
MATH 104 - Math 3
HISH 113 - Western Civ 3
NSCH - Science (with Lab) 4

Marketing Major Required Courses - 48 credits

Requirement Credits
ACCH 201 - Principles of Accounting 3
ACCH 202 - Principles of Managerial Accounting 3
BUSH 206 - Data Analysis 3
BUSH 213 - Business Communication*** 3
BUSH 215 - Macroeconomics or Microeconomics 3
BUSH 272 - Statistical Analysis*** 3
BUSH 311 - Principles of Marketing 3
BUSH 322  - Jewish Business Ethics*** 3
BUSH 315 - Healthcare Marketing 3
BUSH 316  - Public Relations 3
BUSH 318 - Consumer Market Behavior 3
BUSH 320 - Advertising 3
BUSH 321 - Marketing Research 3
BUSH 341 - Business Finance 3 3
BUSH 361 - Ecommerce 3
BUSH 385 - Business Policy*** 3

*** Must be taken at HTC. Transfer credits are not accepted for these courses. You must also take at least three other course (9 credits) at the 300 level, in residence at HTC.